Minimalist, mindset‑driven apparel balancing logic and risk, consistency and chaos, mastery and rebellion.
“Nine times out of ten, life follows a pattern — the tenth is where change, intuition, and growth live.” Our drops distill this energy into wearable signals for high performers, creatives, thinkers, and disruptors.
Nine times out of ten, I know the answer. The tenth time, I change the question.
Base tees in Black / White / Charcoal. Two fits: Oversized 100% combed cotton and Slim poly‑spandex.


Every piece includes a unique QR tied to its drop. Scan to unlock backstory, playlists, and hidden content.
Every piece includes a unique QR tied to its drop. Scan to unlock backstory, playlists, and hidden content.
Dev note: serve QR from /api/qr?d=... and track scans with UTM + Plausible custom events.